Specializations - MBA in International Hospitality & Luxury Brands Management

NEW SPECIALISATIONS MBA 2010

Digital Marketing

Marketing technics applied to smartphones and other computerized devices, e-marketing, cyber marketing. New media and digital media.
Product and service promotion using a media or a digital communication media. Customer focus and opportunities.  

• Digital media
• Hotel bookings by Mobile
• Digital Concierge
• Product and service promotion
• Consumer targeting
• Digital develoment stakes

 

Augmented Reality

The different technologies, main hardware components, the smartphones. The different applications ; advertising, navigation devices, industrial applications, entertainement, hospitality. Future applications.

• The different technologies and technological tools 
• The different applications -apps
• Advertising
• Navigation tool
• Industrial applications
• Applications in the hospitality and luxury industri
  

 

On line Reputation Management

A study of the different social media and social networks, ratings, consumer review sites, specialized websites. Collaborative research sites. Blogging communities. How to improve customer satisfaction. How to increase the perceptions of bands.

• Study of the different media and social media
• Network consumers
• Moderators and commentators
• Community blogs
• Customer satisfaction
• On line brand perception

 

CORE COURSES:

• International Marketing & Communication
• Advanced Management / General Company Politics
• Human Resources Management
• Managerial Accounting
• Financial Accounting
• International Law
• Environnement international
• Management Information Systems
• Project Management
• Luxury Brands Management
• International Hospitality Management
• History of Luxury Industry II

MAJORS 

• International Hospitality Management

  Luxury Hospitality Industry Internationa Luxury Chains Marketing technics & development New Concepts in Luxury Hospitality Ethics in Luxury Business Branded Hotel Strategic Alliances Co-Branding Merchandising strategies in hospitality management Lifestyle merchandising Product category management Consumer value orientations A hotel brand alliance model Design hotels in France and Europe Luxury Hospitality Industry Design in Hospitality Industry SPA & Resort Management Interior Deisng for the Spa Industry Quality Management Establishment of a Spa Thalassotherapy and Balneotherapy Branding in Cosmetics for the Spa Industry Lifestyle Management Small Business Management Health - Beauty Wine Science Enology Advanced sensory Evaluation of Wines Wine production Champagne Production Wine Marketing Winery Management Management, Marketing and Economics of the French and European Wine industry Commercialising and Distributing wines Restaurants and Sommeliers Legislation, Legal and Tax Aspects Consumer Behavior Winery Equipment

  Public Relations in Hospitality Oral and written Communication Skills Public Speaking Advertising - Media Press Relations / Public Relations Cross Cultural Management Hospitality Events Projects Hospitality Management Hotel Business Hotel Structures Positions and Services in Luxury Hospitality Industry Hotel Management Hotel Law Luxury Hospitality and Restaurant Financing Luxury Hospitality Product Marketing Convention Management Services International Hotel Chains European Entrepreneurship in Hotel Industry Franchising in Hotel Industry Real Estate Finance Hotels Implementation and Takeover Small Business Management Restaurant Business Theme Restaurants Convention Management Services Restaurant Law Enology Banquet Sales Techniques Restaurant Marketing Techniques Cooking Airline Food Service Catering Management Business Takeover Restaurant implementation Nutrition and dietetics

• International Luxury Brands Management

  Luxury Brands and Services Management Luxury Products Marketing Luxury & Prestige Industry and Distribution Brand Management Luxury Customer Behavior Packaging and Design Industry Sales Relations between E.U, Asia and Russia in Luxury Sector Interior Design Design Fundamentals Basics of Interior Design History of Design - Ancient-1830 Residential Design History of Modern Design Environmental Design Office Design Interior Detailing Furniture Design Architectural Detailing Institutional Conception Fashion Management Fashion Marketing & Merchandising History of Fashion Fashion Management Management for the single EU Market Personal Improvement Small Business Management Sociology of Mass Media & Events The International Fashion System Fashion sales management Case Studies: Armani - Versace - Bulgari - Ferragamo

  Fashion Design and Style Fashion Fundamentals Fashion Marketing Costume History Fashion Business & Retailing Luxury Products Development Advertising and Public Relations Fashion Show Production Concept & Line Development Trade, Tariffs, & Resources Catalog / Web Site Management of innovation in Luxury Industry Marketing & Politics Innovation Culture Uncertainty and Risk Management Opportunity Detection and Evaluation Innovative Products Innovation Financing Changes and Organization Brands Communication Brand Event Communication Building a strong brand Co-Branding Management Brand Internationalization Consumer Psycho-sociology History of Brands Sponsoring & Patronage Advertising

• International Tourism Management

  Luxury Travel & Destinations Luxury Business Travel E-Tourism Incentive Marketing International Travel Luxury Destinations Culture and Art in Tourism Cruise Industry Luxury trains Niche Tourism Markets Cultural Tourism and Promotion of Heritage Typology of Cultural Tourism Products Knowledge of Heritage Developments Knowledge of European Heritage Project Management in the field of Heritage promotion Heritage Promotion Techniques Heritage Entertainment Techniques Methodology of Cultural Funding Research Cultural Tourism Management Techniques Heritage and Sustainable Development Museums and Tourism Marketing of Cultural Tourism Institutional Partners Tourism • French, European and International Public Tourism Institutions • Institutional and Legal Tools of Tourism • International and European Competitive Strategy • European Policy • European and International Challenges, Cultural Tourism Policy, Actors, Resources and Strategies • Area Strategy • Niche Tourism Markets International Management of Amusement Parks and Leisure Centers and Clubs Leisure and Fitness Sites Management Small Business Management Amusement Parks Leisure Center Management Methodology of Project Funding Research Marketing Techniques and Development New Concepts in the Leisure Industry  Business Takeover Environment Management Leisure behavior Careers in Health Administration Thalassotherapy - Balneotherapy Health (Fitness)- Beauty Golf Tournament Organization Golf Club Management

  Tourism Product Management Fundamental Concepts of Tourism Business Tourism Market: Forms and Mechanisms  Production and marketing Operators’ Status Tour operator Luxury Travel Organization Airline Reservations and GDS Comparative European Tourism Policies Specialization and Competitiveness of International Tourism Management of Tourism Destinations and Luxury Concepts Eco-tourism and sustainable development cotourism Policy and International Planning Protected areas Public Organizations, NGOs and other Participants Cross-border Management Approaches Biodiversity and Protection Community Engagement Responsibilities and Institutional Frameworks Ecotourism Regulation Certificates and labels Territory Management as part of Sustainable Development Cultural Site Preservation   International Recreation and Leisure Industry Amusement Parks Leisure Center Management Methodology of Project Funding Research Marketing Techniques and Development New Concepts in the Leisure Industry  Business Takeover Environment Management Eco-tourism Leisure behavior Local Authorities Health Careers Thalassotherapy - Balneotherapy Fitness- Beauty

• Comunication & Events Management

  Corporate Communication  Advertising Communication Strategy Press Relations Internal communication Corporate Communication Management and Strategic Communication Interpersonal Communication Direct Marketing Licensing Sponsoring & Patronage Media Partnership   Public Relations and Press Relations Public Relations and Press Relations Communication Strategy Press Relations Events Management Public Relations Interpersonal Communication Marketing Buzz International Relations Business Communication Conversation / Public Speaking Real World Business Skills   Information and Media • History of Media • Press and Media Careers • Press and Current Event Review • Sociology of Communication • Press Law • Press & News • Reports • Editorial and Writing Techniques: Print - Radio - TV - Internet • Audience and Media Strategy • Journalism and content production for TV and web

  Communication Market Mass Communication E-commerce Global Intern and Extern E-Communication Environment and Communication Tools Tenders (Call for Tenders) and Budget Management New opportunities Event Communication Market Brand Communication and Marketing Services   Event Communication Public Speaking Sociology of Mass media & Event Intellectual Property Events Project Organization New Media Marketing for the Entertainment Industry Public Relations Major Events in the Field of Luxury and Brands Methodology of Project Management Fundraising Methodology Events - Exhibitions - Conferences – Seminars Entertainment Management   Brands Events Communication Building a Strong Brand Co-Branding Management Brand Internationalization Consumer Psycho-sociology History of Brands Sponsoring & Patronage Advertising

• Arts, Culture & Luxury

  In Partnership with ING Jewelry Management Luxury Brands and services Management Study of Gems used in jewelry Gems Classification Design and style Negotiations The trade market in Gems Knowledge of Gems History of Arts and styles Design Luxury industry Fashion and jewerly Innovation Management   In Partnership with EAC Accessory Design Legislation Accessory design Leather and materials technology Decorative leather techniques Accessory design and human anatomy Footwear design and construction Handbag design and construction Sketching accessories Introduction to line building Sport-specific accessories Small leather goods for men Developing a successful portfolio Desk accessories Sports-specific bags and carrying gear The accessory industry Accessory design Cosmetics and Fragrance Marketing Cosmetic product knowledge lab The business of beauty The cosmetic, fragrance, and toiletry industries The European cosmetic and fragrance industries Cosmetic and fragrance product development workshop Fragrance knowledge Environmental Fragrancing Champagne, Wines and Spirits Management Enology and Luxury Gastronomy and gourmet food Market research and wine business Wine-Tourism International Wines and Spirits Art Market Management Luxury Brands and Services Management Communication in the art market Event communication History of art Objects and Styles through Time Exhibition Organization Cultural Management and Heritage Management Economical and Political Culture current Events Cultural Project Management Festivals and events Heritage Promotion Organization of Cultural Events Cultural Mediation Sponsoring & Patronage Talent Management

  
  

  
  

GEOGRAPHICAL CONCENTRATIONS :

• European Union

  
  
  • European Markets
  • Business Expansion Strategy
  • Geo-business Study of the Enlarged  Europe
  • Intercultural Management in the European Union
  • European Institutions
  • European Business Law
  • European development
  • European Marketing Strategy
  • European Management Strategy
  • Human Resources in European Organizations
  • Policies of the European Union
  • European Economy

   

• Russia & Eastern Countries

  
  
  • Introduction to Eastern Trade
  • Corporate Russian Culture
  • Accounting and Financial Methods
  • International Management Applied to Russian Business
  • International Marketing
  • Strategic Alliance
  • Merger and Acquisition Strategies
  • Negotiations and Business Policies
  • Entrepreneurial Management
  • Seminars and Workshops
  • Case Studies
  • Luxury Market in Russia
  • Language: Beginner, Intermediate, and Advanced Russian

   

• Asia /China / Japan

  
  
  • Introduction to Asian Trade
  • The Chinese Political and Economical Environment
  • Partnership Within The overseas Chinese Communities
  • Joint Venture Strategies
  • Developing Management Skills in China & Japan
  • Management of Chinese Japanese Firms in Europe
  • Intra-Cultural Management and Organizational Behavior
  • Entrepreneurial Management
  • Business Negotiations and Policies in Japan
  • Seminars and Workshops
  • Luxury Market in Asia, China, Japan
  • Languages: Beginner, Intermediate, and Advanced Chinese - Japanese ALP

   

• India

  
  
  • Facts about India
  • Economy
  • Import / Export
  • Business Management in India
  • Expending in India (Setting up Subsidiaries in India / Penetrating Indian Market)
  • Seminars and Workshops
  • Luxury market in India

   

• North South and Central Americas

  
  
  • Introduction to South American trade
  • Culture, history, political structures of the different countries in South America
  • Population and labor markets
  • Urbanization in Latin American
  • Ethno cultural characteristics
  • Latin America and the EU relations
  • Case studies
  • Seminars and Workshops
  • Language : Beginner – Intermediate and Advanced Spanish

   

• Australia & New-Zealand

  
  
  • Economical, Political and Social Environment
  • Economy
  • Import / Export
  • Business Management in Australia and New Zealand
  • Setting up Subsidiaries in Australia or New Zealand
  • Seminars and Workshops 

   

• Gulf Countries

  Saudi Arabia - Bahrain - United Arab Emirates - Kuwait - Oman - Qatar

  • Economical, Political and Social Environment
  • Legal Framework for Investment and Administrative Procedures
  • Types of Subsidiaries
  • Company Financing and Management
  • Tax System
  • Human Resources
  • Intellectual Property
  • Costs of Penetrating Gulf Countries’ Market
  • Luxury Market in the UAE

   

Format 1 :

Fully compatible with professional activity Full-time

• 2 to 3 day block courses by the end of the week, biweekly.

October- April:

• 6 month course of work based learning

• Courses, Seminars and Workshops in the morning
• Work experience in the afternoon

May-October:

• 6 months of management training in an International or a European company
  

4th year
Pre-MBA / MBA 1

Third-year or fourth-year university level
Or an equivalent Foreign degree
Executives and junior Managers based on accreditation of prior work experience

 

Application Form:

• Admission test with management exam and economic current event analysis
• English test or Toefl score
• Motivation interview combined with a personal project presentation

5th year
MBA / Executive MBA

Fourth or fifth year university level or business school graduates or holder of a foreign degree young executives whith prior work experience assessment or executives with
long term experience

 

Application Form:

• Admission test with management exam and economic current event analysis
• English test or Toefl score
• Motivation interview combined with a personal project presentation

Applicants with no prior background in Management may follow full or partial pre-requisite courses in: Economics, management, marketing, managerial accounting, English communication skills, management Information Systems

Applicants who didn’t take TOEFL and GMAT yet, can prepare for those tests during their studies

Total : 9 700 €

Total : 9 800 €