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CORE COURSES :
- Consumer Behavior
- Revenue Management
- Business Communication skills
- Human Resource Management
- International Hospitality law
- Corporate finance
- Ethics management
- Franchising
- E-Business Models
- Entrepreneurship
- Business Plan
- International marketing
- Leadership
- International Negotiation
- Advanced hospitality sales Management
- Hotel appraisal
- International tourism & travel industry
- Foreign Languages: German, Italian, Spanish, Russian, Chinese,
Japanese and French
- TOEFL & GMAT Preparation
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CORE COURSES :
- International Marketing & Communication
- Advanced Management / General Company Politics
- Human Resources Management
- Managerial Accounting
- Financial Accounting
- International Law
- International Environment
- Management Information Systems
- Project Management
- Luxury Brands Management
- International Hospitality Management
- History of Luxury Industry II
CONCENTRATIONS / MAJORS:
- International Hospitality Management
- International Luxury Brands Management
- International Tourism Management
- Communication & Events Management
- Arts, Culture & Luxury
GEOGRAPHICAL CONCENTRATIONS
- European Union
- Russia & Eastern Countries
- Asia /China / Japan
- India
- North South and Central Americas
- Australia & New-Zealand
- Gulf Countries
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SPECIALIZATIONS
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WORK-BASED LEARNING
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WORK-BASED LEARNING
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European Management Seminar
Brussels – Level 1
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European Management Seminar
Brussels – Level 2
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MANAGEMENT TRAINING
EU / North America, Central America and South America,
in East European Countries and in Asia
6 Months
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Consultancy Project
& Professional Thesis
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Possibility to achieve a double degree with
the partner Universities
Members of ACBSP - ECBE - ECMU
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Management des Hôtels de Luxe
 Luxury Hospitality & Branded Hotels
- Luxury Hospitality
- International Luxury Chains
- Nouveaux concepts & Design dans l’Hôtellerie de Luxe
- Relations publiques dans l’hôtellerie de luxe
- Branded Hotel
- Co-Branding & Strategic Alliances
- Merchandising strategies in hospitality management
- Lifestyle merchandising
- Les Hôtels griffés en France et en Europe
- Negotiations in Luxury Hospitality
- Promotion et Publicité Média
- Presse hôtelière / relations presse
- Sponsoring et mécénat
- Web Site Development
- City Promotion
Management du Tourisme de Luxe
 Luxury Travel & Destinations
- Luxury Travel & Destinations
- Culture and Art in Tourism
- Cruise Industry
- Luxury Trains
- Tourisme culturel et valorisation des patrimoines
- Méthodologie de montage de projets de valorisation des patrimoines
- Techniques de valorisation des patrimoines
- Techniques d’animation des patrimoines
- Méthodologie de recherche de financements culturels
- Connaissance des institutions partenaires de tourisme culturel
- Techniques de gestion de sites réceptifs de tourisme culturel
- Patrimoine et développement durable
- Organisation d’évènements culturels
- Médiation culturelle
- Sponsoring et mécénat
- Management des produits touristiques de Luxe
- Eco-tourisme et développement durable
Management des Marques de Luxe
 Luxury Brands Management
- Introduction to the luxury industry
- History and development of luxury industry
- Luxury Goods and Services
- Luxury sales and customer relationship management
- Marketing des Produits de Luxe
- Luxury Packaging Design
- International luxury distribution
- Luxury product & merchandising management
- Luxury Selling & Boutique Management
- Luxury Consumer Behavior
- Customer Relationship Management
- Communication des Marques de Luxe
- Sponsoring & Mécénat dans l’industrie du Luxe
Communication & Public Relations
 Communication et Relations Publiques
- Communication d’entreprise
- Communication des Marques
- Information et Media
- Relations Publiques / Relations Presse
- Advertising Marketing Communication
- Techniques de communication orale
- Prise de parole en public
- Partenariat, Sponsoring & Mécénat
- Stratégie de communication : le plan de communication
- Techniques rédactionnelles : presse écrite – Radio – TV – Internet
- Multimédia Planning
- La Communication du Luxe
Management de l'Evènementiel et des Loisirs
 Leisure & Events Management
- Management et organisation de Projets Evènementiels
- Communication de l’Evènementiel
- Management Marketing for the Entertainment Industry
- Relations publiques / Relations Presse
- Sociology of Mass media & Event
- Manifestations Culturelles – Festivals – Salons – Congrès
- L’événementiel d’entreprise – séminaires, conventions, Incentive et Team Building
- Manifestations des collectivités locales
- L’événementiel du Luxe
- Nouveaux Medias
- Grands Evènements Publics
- Prise de Parole en Public
- Méthodologie de recherche de financements
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T.O.E.F.L. TEST of English as a Foreign Language
T.O.E.F.L. is a test of English-language proficiency for non-native English students. This test is usually required when applying to a college or university in the USA. T.O.E.F.L is designed to assess fluency level of applicants in all American universities. The following skills are measured:
1) The ability of the applicant to analyse and understand a talk and to communicate in English.
2) Grammar skills, speaking skills, writing skills
3) Vocabulary knowledge and reading comprehension.
G.M.A.T. Graduate Management Admission TEST
The GMAT is a standardized test that helps to assess the qualifications of applicants for MBA programs. The GMAT measures the ability of the candidate to make a synthesis of management studies. It does not test specific knowledge or intelligence, but allows a ranking of students by level and also influences admission decisions at top business schools.
MBA 1 / Pre - MBA :
October to April
- 6 months of courses combined with work experience
- Courses, Seminars and Worshops in the morning
- Professional activity in the afternoon
May to October
- A six-month-long Management training in a European or an International company
The Institute takes care of the professional contacts.
Application requirements
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Application procedure
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4th year
Pre-MBA / MBA 1
Third-year or fourth-year university level
Or an equivalent foreign degree
Executives and junior Managers based on assessment of prior work experience
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Application Form (requirements):
- Admission test with management exam and economic current event analysis
- English test or Toefl score
Motivation interview combined with a personal project presentation
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Applicants with no prior background in Management may follow full or partial pre-requisite courses in: Economics, management, marketing, managerial accounting, English communication skills, management Information Systems
Applicants who didn’t take TOEFL and GMAT yet, can prepare for those tests during their studies.
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TEACHING METHODS FOR MBA 1
Workshops
workshops students have the opportunity to study real cases and business situations submitted by companies, consulting firms, and by the Executive Committee either individually or in groups:
• Case studies and synthesis workshops,
• Experimentation and discussion,
• speakers from the business sector,
• Conferences and field trips,
• individual coaching sessions,
• Case studies of real cases and business situations based on the student’s personal and research project,
Workshops will offer participants the opportunity to gain practical knowledge and to develop a professional approach to their learning. Programs are designed to include corporate environment and current event related topics (business news).
This work is generally presented to an audience including companies or consulting cabinets. A debriefing follows the presentation.
European Management Seminars
Delivered in Brussels by business leaders, University professors, Senior EU officials and personalities from the world of International Business. Conferences and Lectures are held in French and in English. Various fieldtrips to European Institutions and Companies are organized during these seminars.
European Workshops
Students will be emerged in real life business and European companies and will analyze business life issues in the enlarged EU. The program is tailored to fit the needs based on the participants’ personal projects. Case studies are conducted with the cooperation of our partner centers, Chambers of Commerce and business partners of ECMU in the European Union.
At the end of these seminars and workshops the participants obtain the "Certificate of European Business Competence - ECMU Levels 2 and 3.
The MBA programs of CMH are internationally recognized as 5-year and 6 -year after graduation Level degrees. The School's alumni hold prominent positions and they are immediately operational, thanks to a high-level training in tuned with professional events.
The MBA responds perfectly to the needs of the companies looking for experienced and operational candidates with a real international dimension and a great adaptability.
The training emphasizes on personal development, career planning and offers personalised follow-up.
MBA - Master of Business Administration is :
A company overview (a global vision)
the MBA is a valuable and internationally recognized management degree. This degree provides a concrete overview on various areas of business such as accounting, marketing, human resources, etc. This multi-skills training allows non-spezialised candidates to take quick management decisions and to grow into manager positions.
An international view of business
The MBA is essentially an international degree, courses are mainly held in English. Students and faculty have a multicultural background and business management is taught at an international level.
ENTREPRENEURSHIP MINDSET
Last but not least, the MBA is designed to develop participants’ managerial skills to access leadership positions.
Specialized MBAs
Candidates may choose to complete their MBA in one or more professional or area-related specializations according to their personal and professional project.
These specializations provide them with managerial and international expertise highly recognized by companies.
Testimonials:
" Rediscover the pleasure of learning, discover news concepts, methods and ideas and get in touch with different ways of thinking and different cultures. "
" We gain in personal development, in maturity and high-mindedness. "
A real career progression
The MBA allows:
To think about the career,
to strengthen prior learning,
to update pre-acquired knowledge,
to acquire high-level expertise,
to acquire a company global vision,
to acquire an international vision,
to develop a second skill in order to get a new or a better position.
Opportunities / Career plan
International Hospitality Management
Hotel Manager, Spa center Manager, Marketing Manager, Advertising, Communication, Public Relations, Administration & Finance, Human Resources, Sales or Purchasing in Hospitality industry, F&B, Seminars and Banquet Organizer, Travel Organizer, Hotel/ Restaurant Consultant, etc.
International Luxury Brands Management
Development Director of a Luxury Brand, Luxury Hotel Manager, Spa center Manager, Luxury boutiques Manager, Marketing Manager, Communications, Advertising, Public Relations, Administration & Finance, Human Resources, Sales or Purchasing in Luxury Industry, Events Organizer in the field of Luxury Brands, Luxury Travel Organizer, Brands Manager, Management /Marketing Consultant in the Luxury, etc.
International Tourism Management
Tourism Development Manager in Territorial Public Areas, Tourism Office Manager, Hotel Manager, Spa center Manager, Marketing Manager, Communications, Advertising, Public Relations, Administration & Finance, Human Resources, Sales or Purchasing in a hotel or a touristic establishment, Events Organizer, Travel Organizer, Management / Marketing Consultant in Tourism Sector, Tourism Development Project Manager, Tourism Products Head of Marketing, Local or Departemental Tourism development manager, etc.
Communication & Public Relations
Marketing Manager, Communications, Advertising, Public Relations, Press Officer, Promotional events Organizer, Communication Agency Manager, Trade Fair and Trade Show Organizer, Communication Project Manager, Merchandising Supervior, Business Journalist, Communication Consultant, etc.
Tuition Fees
MBA in International Hospitality and luxury Brands Management – Accredited by ECBE and ACBSP (European Accreditation ECBE and American Accreditation ACBSP)– 2-year Program
MBA 1 Annual Fees : 7 200 euros
MBA 2 Annual Fees : 9 700 euros
Tuition fees include intensive English Courses, TOEFL preparation, connecting the student with Professionals from Hospitality, Tourism and Luxury industry for internships and Management trainings, teaching aid and multimedia tools.
FINANCING YOUR STUDIES
Four or six Installment Payment
Bank loans at preferential rates granted by LCL and Société Générale
Financial aid granted by FONGECIF training fund (French organization for personal leave for training) and Assedic (French Unemployment Insurance Scheme)
4 Installment Payments
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6 Installment Payments
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1st Installment: 1950 € due with registration
2nd Installment: 1750 € due on 05/10/2012
3rd Installment: 1750 € due on 05/11/2012
4th Installment: 1750 € due on 05/12/2012
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1st Installment: 1550 € due with registration
2nd Installment:1150 € due on 05/10/2012
3rd Installment: 1150 € due on 05/11/2011
4th Installment: 1150 € due on 05/12/2012
5th Installment: 1150 € due on 05/01/2013
6th Installment: 1150 € due on 05/02/2013
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Total : 7 200 €
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Total : 7 300 €
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The MBA program of CMH is internationally recognized as 5-year and 6-year after graduation Level degrees. The students can hold prominent positions and they are immediately operational, thanks to a high-level training in tuned with professional events. 