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EUROPEAN BACHELOR IN INTERNATIONAL HOTEL & TOURISM MANAGEMENT

The European Bachelor is a 3-year bilingual program for undergraduate students. This program allows the students to hold management positions and be immediately operational.

Our European Bachelor in Hotel & Tourism Management responds perfectly to the needs of tourism and hotel industry. It is equivalent to the L-level in the LMD system, and is recognized by companies around the world and answers the needs of the Hotel and Tourism industry.

Objectives:

Acquire operational expertise
Provide solid foundations for integrating the professional world
Master both the theoretical and the practical aspects in the field of Hotel and Tourism industry

 

 

 


  • 3-year Program
  • Specializations
  • Intensive English courses
  • Admissions
  • Teaching methods
  • Internships
  • Tuition fees

  • Marketing I
  • Management I
  • Accounting I
  • Economics
  • Law
  • Communication Skills
  • Computer sciences
  • Cultural Immersion & General European
  • Hotel Operations
  • Introduction to the Hospitality Industry
  • Front Office & Housekeeping
  • Wine Tasting I
  • HACCP
  • Tableware
  • Culinary Arts
  • Food & beverage service
  • Tourism industry
  • Foreign Languages – All levels –
    German, Italian, Spanish, Russian, Chinese, Japanese and French
  • Management II
  • Marketing II
  • Communication Skills II
  • Human resources management
  • Cost Accounting and Financial
  • Strategy & EU Environment
  • European Law
  • Sales and banqueting
  • International Hospitality Management
  • International Food and beverage industry
  • Food & Nutrition
  • Computer Sciences
  • International travel
  • F & B management
  • Wine Science
  • Foreign Languages – All levels –
    German, Italian, Spanish, Russian, Chinese, Japanese and French
  • Intercultural Management
  • Managerial accounting
  • Human Resources Management II
  • Organizational Behavior
  • Consumer Behavior
  • Financial accounting
  • Revenue Management
  • E-Commerce I
  • Business game
  • Real World Business Skills
  • Stratégie touristique
  • Hospitality Law I
  • Hotel Implementation in Foreign Markets
  • Food and Beverage Management
  • Hospitality sales
  • International tourism industry
  • Management of recreation centers
  • Sustainable development
  • Foreign Languages – All levels – German, Italian, Spanish, Russian, Chinese, Japanese and French

 

Intensive language training
(preparatory class)
Integrated English
Intensive language training
(preparatory class)
Integrated English
Professional Workshop
& Conferences

 

 

  • Technical English
  • English composition
  • English oral skills
  • English reading
  • TOEFL Preparation

 

 

 

  • Business English
  • Professional English writing
  • English communication
  • Speech
  • TOEFL


SPECIALIZATIONS

  • Management of Luxury Hotels / Luxury Branded Hotel & Hospitality
  • Tourism & Travel Luxury Travel & Luxury Destinations
  • Brand Management Luxury / Luxury Brands Management
  • Communication & Public Relations
  • Entertainment & Events Management
work-based
learning
work-based
learning
 


Management training and personal project according
to the specialization

European Union 6 months abroad

 


Integration internship
France / EU
3 Months

Applied Internship
European Union
4 Months
european_bachelor_cmh

 

EUROPEAN BACHELOR SPECIALIZATIONS

Luxury Hospitality Management

mba_cmh_academyLuxury Hospitality & Branded Hotel

    • Luxury Hospitality
    • International Luxury Chains
    • New Concepts & Design in Luxury Hospitality
    • Public relations in Luxury Hospitality
    • Branded Hotel
    • Co-Branding & Strategic Alliances
    • Merchandising Strategies in Hospitality Management
    • Lifestyle Merchandising
    • The design hotels in France and Europe
    • Negotiations in Luxury Hospitality
    • Promotion and Advertising
    • Hotel Press / Press Relations
    • Sponsorship and patronage
    • Web Site Development
    • City Promotion

 

Luxury Tourism Management

mba_cmh_academyLuxury Travel & Destinations

    • Luxury Travel & Destinations
    • Culture and Art in Tourism
    • Cruise Industry
    • Luxury Trains
    • Cultural tourism and promotion of heritage
    • Project Management in the field of heritage promotion
    • Heritage Promotion Techniques
    • Heritage Entertainment Techniques
    • Methodology of Cultural Funding Research
    • Knowledge of partner institutions in the field of cultural tourism
    • Cultural Tourism Management Techniques
    • Heritage and Sustainable Development
    • Organization of cultural events
    • Cultural mediation
    • Sponsorship and patronage
    • Management of Luxury tourism products
    • Eco-tourism and sustainable development


Luxury Brands Management

mba_cmh_academyLuxury Brands Management


    • Introduction to the luxury industry
    • History and Development of the  luxury industry
    • Luxury Goods and Services
    • Luxury sales and customer relationship management
    • Marketing of Luxury Goods
    • Luxury Packaging Design
    • International Luxury Distribution
    • Luxury product & merchandising management
    • Luxury Selling & Boutique Management
    • Luxury Consumer Behavior
    • Customer Relationship Management
    • Communication of Luxury Brands
    • Sponsoring & Patronage in the luxury industry

 

 

Communication and Public Relations

mba_cmh_academyCommunication and Public Relations


    • Corporate Communications
    • Brands Communication
    • Information and Media
    • Public Relations / Press Relations
    • Advertising Marketing Communication
    • Oral Communication Skills
    • Public Speaking
    • Partnership, Sponsoring & Patronage
    • Communication Strategy: Communication Plan
    • Written Communication Skills: Print - Radio - TV - Internet
    • Media Planning
    • Luxury Communication

 

 

 

Leisure & Events Management

mba_cmh_academyLeisure & Events Management

• Events Project Management and Organization (Planning)
• Events Communication
• Marketing Management for the Entertainment Industry
• Public Relations / Press Relations
• Sociology of Mass Media & Event
• Cultural Events - Festivals - Shows - Conventions
• Corporate Events - Seminars, Conventions, Incentive and Team Building
• Territorial Authorities Events
• Luxury Event Business
• New Media
• Major Public Events
• Public Speaking
• Methodology of Funding Research

 

 

 

Preparatory class - Integrated preparatory class

Goal : 100% Bilingualism in English

Learning English, which is a working language all over the world, is intensive and compulsory for all participants.
Integrated preparatory classes are offered starting from the 1st and the 2nd years, in order to reach a real bilingualism. This class includes:


    • Intensive training of both British English and American English
    • Daily oral and written practice
    • Professional Communication training
    • Technical English and Business English

     

Learning a second language:

Students would have to perfectly master two foreign languages and they will have the opportunity to learn a third one. Learning a 2nd language is compulsory for all.

Students can choose one of the following languages as their 2nd and 3rd laguage:


Application requirements


Application procedure


1st Year :

Baccalaureate or an equivalent secondary education qualification
for foreign students and first-year university level


Application form (Application requirements) and personalized selection assessment :

  • Written tests of general knowledge
  • Tests of Foreign Languages
  • Personalized motivation interview

 

2nd Year :

Direct Admissions – second-year university level



Application form and personalized selection assessment:

• Test of Management
• Tests of Foreign Languages
• Personalised motivation interview

 

3rd Year :

Second-year university level


Application form and personalized selection assessment:

• Written test of Management and analysis of current Hospitality industry topic
• Tests of Foreign Languages
• Personalized motivation interview combined with a personal project presentation

 


Applicants for direct admission to second year, with no prior background in Management may follow full or partial pre-requisite courses.

Intensive English courses are also available


 

Our teaching methods

A Hospitality Business School means:

* Rigorous work
* To be communication minded
* To be fully participating in class
* Teamwork 
* Individual training

Teamwork

Teamwork is an essential part of the CMH teaching method. From the very beginning of the training, the student belongs to a section and a team within this section.

Between six to eight students are selected to represent a wide range of European and International nationalities and put together in a team. The teamwork (Group study) is only effective, if the students go beyond the conflicts, that heterogeneous groupsmight create, in order to prepare their courses, reports and talks. Relation’s coordinators who liaise with the permanent professors supervise the students.

 

INDIVIDUAL WORK

Students must be willing to devote a large part of their personal time to the individual work, to coursework and to the preparation of group talks. Classes are divided in sections and supervised by a permanent professor and the courses are delivered either in French or English. The individual study of the various problems faced by French, European or international Hotel Companies in Paris, combined with different opinions, allows the students to have a better understanding and a global vision of problems they might meet during internships and Management trainings.

 


CONTINUOUS ASSESSEMENT PERFORMANCE

Students must work at a steady pace and must achieve the minimum required level in order to obtain the European Bachelor. We have adopted the credit system used by American and European universities preparing for European Bachelor and MBA as rating system. The Credit is a measure of the study time used to assess the workload in a course. This includes both regular attendance and personal study (directed readings, teamwork, exam preparation, research, etc.)

Generally, student should spend 1-hour class time for 2 hour individual study  (Generally, we recommend one hour outside class study time for every hour of class time).

Please bear in mind that individual study is as important as class study! during the whole semester, student progress is measured by regular assessments. Grades obtained in these exams shall be factored in during the final evaluation. Poor results will thereby be identified.

  • HÔTELLERIE
  • DIVERS LUXE

HOTELS PARIS

HOTELS PROVINCE

NORTH AMERICAN


Four Seasons, George V, Paris
Le Fouquets Barrière - Paris
Hôtel Le Meurice, Paris
Hôtel Le Ritz, Paris
Hôtel Lancaster, Paris
Hôtel Le Bel Ami, Paris
Hôtel De Crillon, Paris
Hôtel de Vendôme, Paris
Hôtel Prince de Galle - Paris
Edouard VII, Paris
Hôtel de Sers, Paris
Hôtel Scribe, Paris
Concorde Lafayette, Paris
Hôtels et Préférence, Paris
Hilton la Défense, Paris
Terrass hôtel, Paris
Hôtels Viva Wyndham, Paris
Méridien Montparnasse, Paris
Hôtels Maurice Hurand, Paris
Hôtel Westminster, Paris
Hôtel Lumen, Paris
Hôtel Le Murano – Paris
Hyatt Vendôme, Paris
Renaissance Trocadéro, Paris
Terrass Hôtel, Paris
Hôtel le Jules, Paris
IHG, intercontinental siège, Paris
Quality hôtel Paris Orléans, Paris
Hôtel Westin, Paris
Prosystem, Hôtel Lumen, Paris
Concorde Montparnasse, Paris
Hôtels Beauchamps, Paris
Hyatt Madeleine, Paris
Hyatt Charles de Gaulle - Paris
Crowne Plaza Paris République
Hilton Arc de Triomphe, Paris
Renaissance Trocadéro, Paris
Novotel Paris la Défense, Paris
Terrass hôtel, Paris
Quality hôtel Paris Orléans, Paris
Le Méridien étoile, Paris
Mama Shelter – Paris
Hôtel Banke – Paris
Hôtel Le Général – Paris
Hôtel Hilton Orly
Hôtel Le Kube
Home Plazza
Hôtel Vernet
Hôtel Tryp François – Sol Melia – Paris
Hôtel San Regis – Paris
Holiday Inn Express Canal – La Villette – Paris
Hôtel Costes
Marriott Rive Gauche
Marriott Champs Elysées
Hôtel de Berne
Hôtel de Castiglione
Hôtel d’Evreux
Cour Yard Marriott – Neuilly
Hôtel La Sanguine – Paris
Hôtel Millénium – Paris
Hôtel Montalembert – Paris
Hôtel Napoléon – Paris
Hôtel Pavillon de la Reine - Paris
Hôtel Le Raphaël – Paris
Hôtel Saint James – Paris
Sofitel Le Faubourg – Paris
Warwick – Paris
La Trémoille – Paris
Les Citadines - Paris

 


Trianon Palace, Versailles
Hyatt CDG, Roissy
Marriott Bureau des ventes, Puteaux
Dolce Chantilly, Chantilly
Radisson Boulogne Billancourt
Hôtel Martinez, Cannes
La Bastide D’Eygalières, Provence
Hôtel du Palais, Biarritz
Amarante Golf Plaza, Sainte Maxime
Hôtel Méditérranée, Summer Group, Menton
Coralia Porticcio, Corse
Méridien Garden Beach, Juan les pins
Marriott international, Puteaux
Hôtel Masséna, Summer Group, Nice
Hôtel Casadelmar – Corse du Sud
Hôtel du Golf – Barrière – Deauville
Hôtel Normandy - Deauville
Pierre et Vacances – Cap d’Estérel
Hôtel du Palais – Biarritz
Hôtel Evergreen Laurel  - Levallois Perret
Grand Hôtel – St Jean de Luz
Hôtel Gray ‘Albion – Cannes
Hôtel Royal Casino – Mandelieu la Napoule
Hôtel Royal – La Beaule
Royal Westminster – Menton
La Bastide de Gordes – Gordes
Sophia Country Club – Antibes



Hotel Sheraton (Washington DC)
Relais & Châteaux (NY)
Hôtel Beverly Hills – Los Angele
Hôtel Bel Air – Los Angeles
Hôtel Park Hyatt – Toronto
Hôtel Ritz Carlton - Montréal
Hôtel Marriott – San Franscico
Hôtel Sheraton – Vancouvert
Sofitel – New-York
Sofitel – Chicago
Hotel Le Pierre – New-York
Hotel Sun Valley – Idaho
Hotel The Peninsula – Beverly Hills
Windsor Court Hotel – New Orleans

CENTRAL AND SOUTH AMERICA


Hôtel Sheraton – Brazil
Hôtel Sheraton – Argentine
Hôtel Camino Real – Mexico-Puerto Vallarta)
Hôtel Las Palmas – Mexico
Hôtel Marriott – Mexico
Hôtel Marriott – Panama
Hôtel Park Central Kempinski –
Buenos Aires
Hotel Sheraton Hacienda del mar –
Los cabos


EUROPE


Hôtel Bloom, Bruxelles
NH Hôtel – Bruxelles
Metropole Concorde - Bruxelles
Fairmont le Montreux Palace - Suisse
La Réserve, Genève, Suisse
Aldemar Paradise Hôtels and Spa, Greece
Villagio Valtur Vacanze – Italy
Hotel Juan Carlos Barcelone – Spain
Hotel Gravette Manor – England
Hôtel Berkeley Court – Dublin
Métropole Palace– Monaco
Hôtel Durrants – London
Hacienda Na Wamena – Ibiza – Baléares
Hôtel Hilton – Barcelone
Hôtel Intercontinental Princesa Sofia – Barcelone
Hôtel Langshott Manor – Gatwick Airport
Hôtel Connaught – London
Hôtel Connemara Gateway – IRL
Hôtel Marriott Vacacion Club - Marbella
Hôtel Ritz Carlton - Madrid
Hôtel Royal Horse Guards – Londres
Royal Lancaster – Londres
Hôtel Sofitel – Madrid
Stademos Hotel - Chypre

RUSSIA & EASTERN COUNTRIES


Potel & Chabot – St Petersbourg – Russie
Hôtel Astoria – St Petersburg

ASIA


Hôtel L’Impérial – New Dehli
Shangri-La – Pékin (Chine)
The Four Seasons - Singapour
Hôtel Montien Riverside – Bangkok

AFRICA


Hôtel Sheraton (Abu Dhabi)
Atlantic Palace Agadir Paris

AUTRE


Le Méridien Nouméa, Nouvelle Calédonie
Carl Gustaff, St Barth
Taha’a Island Resort and Spa – Polynésie Française
Bora Bora Nuits resorts &Spa, Polynésie Française
Hôtel Mercure Ariatel – Kourou
Hôtel Imperial – Iles Maurice
Hôtel Parc Royal – Sydney
Hôtel Renaissance – Sydney
Hôtel Ritz Carlton – Sydney
Hôtel Mercure – Saint Martin
Beach Comber – Tahiti

RESTAURATION / TRAITEURS

AUTRES

DIVERS LUXE


Marius et Jeannette, Restaurant Paris
Restaurant « Dans le noir » - Paris
Restaurant Maison Blanche, Paris
Bœuf sur le Toit - Paris
La Coupole - Paris
Le Nôtre - Paris
Le Doyen - Paris
Potel & Chabot - Paris
Hediard - Paris
Fauchon – Paris
Ecole de Cuisine Ritz Escoffier – Paris
Dallayau – Paris
Hard Rock Cafe – Paris
Sodexo Alliance – Paris

 


Activ Tourism, Paris
Events Club Confair, centre de conférences, Paris
ALC Consulting, Paris
Oneglobenetwork
Smartbox
Assos. Luxueuse hôtellerie Edouard 7
Club Med World, Paris
Groupe de l’hôtellerie, Paris
Groupe Richard, Paris
Bureau des ventes Atlantic Palace, Paris
Hôtelsrooms, Paris
World Hôtels, Bureau commercial de Paris
Disneyland Resort
Le Casino – Deauville

 


Alfred Dunhill
Aramis
Aveda
Cartier
Château Yquem
Christian Dior
Christian Lacroix
Guy Laroche Parfums
L’Oréal
Omega

luxe_cmh

SALONS

ORFEVRERIE


Salon Mondial du Tourisme
Comité des Expositions de Paris
Salon nautique
Top Resa – Deauville



Christofle
Jansen
Puiforcat

 

JOAILLERIE

CRISTALLERIE / PORCELAINE


Cartier
Mauboussin
Chaumet
Boucheron




Baccarat
Bernardaud
St Louis

CHAMPAGNE

DESIGN


Roederer
Veuve Clicquot
Ruinard
Moët et Chandon
Taittinger
Mum


GLA Hotels
Small Luxury Hotels of the World


 

 

TUITION FEES

European Bachelor – 3 year program

financement_mba Annual fees: 6 700 euros

Tuition fees include intensive English Courses, TOEFL preparation, Connecting the student with Professionals from Hospitality, Tourism and Luxury industry for internships and Management trainings, Academic material and multimedia tools

For direct admission to 3rd year, students with no prior background in Management may follow full or partial pre-requisite courses.

Pre-requisite courses in: Management, Marketing, Accounting, Economics, and Management Information Systems.


FINANCING YOUR STUDIES

Four or six Installment Payment
Bank loans at preferential rates granted by LCL and Société Générale
Paid Internships and Management trainings
Financial aid granted by FONGECIF training fund (French organization for personal leave for training) and Assedic (French unemployment insurance scheme)


4 Instalments


6
Instalments

 


1st Installment: 1900 € due with registration
2nd Installment: 1600 € due on 05/10/2012
3rd Installment: 1600 € due on 05/11/2012
4th Installment: 1600 € due on 05/12/2012


1st Installment: 1550 € due with registration
2nd Installment: 1050 € due on 05/10/2012
3rd Installment: 1050 € due on 05/11/2012
4th Installment: 1050 € due on 05/12/2012
5th Installment: 1050 € due on 05/01/2013
6th Installment: 1050 € due on 05/02/2013


Total : 6 700 €


Total : 6 800 €